The Indian party campaign strategy does not deviate from traditional broadcasting methods such as campaign posters, advertisement television, radio, on-site campaigns. In this way, results have been obtained in the past and so very few campaign managers didn’t see a need to modify this winning approach.
There exists a concern about implementing a new campaign method. Politicians had been in the sea of criticality in shifting most of the campaign into a digital structure. Shifting to digital media likewise presents the chance of leaving behind banks of rural voters who have minimal accessibility to mobile phones and also the Internet. The most critical issue is the fact that there is no precise voter file to increase targeting campaigns.
It is in this new method that any political campaign can entrust their efforts to Specialists like SEO company Bangalore. Extensive research can be done to target the right audience in political campaigns.
The Adoption Of Digital Media For Political Campaigns In India
The 2008 Obama presidential campaign proved the idea for a better political campaign in India. In 2014 when Modi employed Prashant Kishor, a political strategist to handle his campaigning efforts, India witnessed a new and effective strategy in political campaigning. Kishor and his data analyst group gathered and analyzed enormous sums of records using several Indian demographics.
Modi had been pushed to the top with effective usage of massive information. Data analysis helped the group to fine-tune their audience and customize messages for each specific group. It made it easier for them to increase financial resources and identify the effective promotional material, significantly elevating the reach of each campaign.
The Modi Political Campaign
In the 2014 Modi political campaign, social media data had been significantly used to reach voters and promote specific candidates. The campaign period lasted for 18 months but it was supported by careful research done in 3-4 years period. They received feedback from voters and handled voter concerns and problems almost immediately. It has resolved the disparity between the political candidate and the ordinary voter.
Analysts know that updating the status of social media reflects voter opinion as millions of people are providing real-time data. Modi used audio broadcasting for mobile-only voters. Being familiar with the choices of your voters helped place the ads in the right places where it gets a better chance to be noticed and acted upon.
As Modi uses the analysis to determine the progress of the campaign, other political parties are chasing to revise their technical excellence. Future campaigns that ignore the use of large amounts of data when creating campaign choices are at risk of remaining at the polling place.