Stadium-style campaign rallies dominated the most recent presidential elections. You actually don’t have to be a presidential candidate to maximize the benefit of a campaign rally. Similar advantages could be scaled up to some amount of effort for any government level official and in this article, we’ll give you some hints to help you get the ball rolling if you’re an organizer of such rallies.
Is a Rally Right for You?
Rallies can require a great deal of resources and time, therefore it’s important to consider the outcomes which you want to achieve and make certain that they align with your entire campaign plan. Rallies are an excellent way to:
Introduce your ideas to people and to change the minds of unsure voters to supporters.
Galvanize supporters and turn them into campaign volunteers.
Get media coverage of your effort, increasing awareness and getting your message across a wider audience.
In hosting rallies, timing is key. When you start your campaign, holding an announcement for the event is a superb way to kick things off. Otherwise, these events happen in the final two weeks of the campaign period.
Planning the Details
As soon as you’ve decided to start a rally, get down to the details. Rallies are handy in building interest around your campaign, but without careful planning and organization, everything could go haywire. Prevent potential issues by making sure all bases are covered. Consider the following:
A good location will attract more people and press to attend. If you have local supporters, check if you can use their location. Consider holding rallies outside of a school if you’re supporting teachers – this makes it more symbolic. Just make sure to sort out permits and to check for adequate parking and transit access.
A bad audio is a nuisance for such rallies – not being able to listen to exactly what the speaker says can definitely change the mood of your event. Consider sound equipment hire Melbourne if you’re looking to hire a professional to take care of your audio and lighting needs. Consider the size of the crowd and check for external noise sources, particularly if you’re holding the rally outdoors
Enhance the public face of your campaign with great visuals. Pass on great looking campaign signs that attendees can hold or hang around the podium. Your row of backers holding signs will provide an engaging backdrop and will look good in press photos.
When coming up with your speech, always remember that a rally is not the avenue to go into policy details. Your speech should convey your most important message. Utilize soundbites to create impact – this will help your ideas sink in. Decide who will speak at the rally, including popular personas who believe in your candidacy. Hire an emcee to keep the program running smoothly.
Make the Event Known
Let the press know when your rally is happening. Sending a press release a few days before the event will make for a great turnout!